Breast cancer awareness is crucial for early detection, prevention, & prompt treatment. Unfortunately, more than 268,600 people were diagnosed with breast cancer in the USA in 2019, which is quite alarming.
Although October is the month when we mostly celebrate breast cancer survivors or launch awareness campaigns, it takes everyone to make a difference every day. So, if you’re a non-profit organization or charity-based service, you must tread carefully regarding breast cancer campaigns due to the gravity of the subject.
With this in mind, we’ve gathered some creative social media breast cancer campaign ideas to help you deliver a powerful message. Let’s get started!
Introduce everything ‘Pink.’
When it’s October, go pink by asking your employees to wear pink every week or on designated days. Capture photos and share them on your social media pages with the hashtags #breastcancerawarenessmonth or #cancerawareness. You can also try cool wristbands, silicone bracelets, or other pink-themed accessories.
Encourage employees to indulge in fun activities such as adding pink props or even introducing a pink photo booth. It will help your campaign become more engaged as employees take different photos and spread them on social media.
Plan attention-grabbing events & giveaways
Promoting your charity event for a worthy cause has its perks, as your employees & customers feel more connected to your organization. You can consider this opportunity by organizing thoughtful events, such as a fundraiser, and promoting it on social media. For example, if you have a low budget, you can plan an online fundraiser campaign on your social media page and raise funds for breast cancer awareness.
You can collaborate with other business partners to launch exciting giveaways and serve inspirational gifts to the participants. If you want to invite guests on charitable runs group events, or even spread the word, you can ask your social media community to help you fight for this noble cause.
Try compelling videos
Go for humorous content or something that instantly catches your customers’ attention.
For instance, in 2011, the Rethink Breast Cancer organization took a risk. It launched a cheeky “Your Man Reminder’ video, which features a ‘hot guy’ that promotes its self-examination app by enticing women. As a result, the campaign received better engagement as women showed more interest.
You can inspire your potential and existing customers by sharing stories from breast cancer survivors. These videos receive more emotional support from the audience and allow them to make valuable contributions.
One effective way to create Breast Cancer awareness is to publish creative content for your followers on social media. For example, sharing infographics related to the cause can help victims and families in their fight to survive cancer. For example, many organizations use #Pinktober to create awareness and promptly convey their message.
To build better infographics, you can use Breast cancer awareness templates to save time & effort and use it to do something better for the cause. You must design posters & social media banners with diagrams, statistics, and charts and post them on your online page & site.
Endorse pink campaign
If you haven’t got a million followers on your list, fret not! You can always collaborate with an influencer to help you fight the cause together. Many renowned celebrities like Robin Roberts and Lynn Whitfield have shared their stories as breast cancer survivors. Even Serena Williams wrote a song, ‘I Touch Myself,’ to remind women to perform a regular self-check while endorsing the pink campaign.
As a non-profit organization, you can easily influence a massive number of followers on social media by hiring the right fit for the cause. These influencers create a lasting impact as they know the type of content their followers would love to see. That’s why they incorporate content that triggers relevant emotions and persuades them to take quick actions, such as contributing to your awareness program.
Run Facebook/Instagram ads
Whether you want active engagement or audiences to indulge in your campaign, you can reach out to your customers within minutes! Use Facebook or Instagram ads to promote your breast cancer awareness campaign effectively. You can always use posters or videos for your ads to intrigue thousands of people on the internet.
Although running these ads may be expensive, they help you build better engagement by actively seeking attention from your followers and non-followers. Moreover, you can use social media analytical tools to help you run ads safely and smoothly.
Sell ‘items for a cause’ via a site.
Promoting specific products related to the campaign can help you win instant customer approval. People love to buy items about a cause and show them off during different events. You can always put selective merchandise on your websites, such as pink ribbons, pink scarves, or pink hats related to the cause. Moreover, you can use labels like #breastcancer or #pinktober to raise awareness and ask for support from your target audience.
A better strategy is to launch your breast cancer awareness collection a week before your social event. It will help you promote your products efficiently and entice your customers to buy & wear the same at your event.
Host a Breast Cancer awareness show
Hosting an entire show on breast cancer awareness by using different social media platforms is a next-level strategy. As a charity-based organization, you can arrange guest-speaker sessions and invite guests to participate in your show. With a cause as worthy as this, many guests would love to attend the show and share their personal experiences with others.
You can run an online show on your social media page or collaborate with an all-ladies group on Facebook to set up a live performance. To invite more attention, you can create Instagram stories and posts about your live show and ask people to join you at a specific time.
It’s all for the cause!
For a refined approach on social media, use hashtags like #breasthealth, #breastcancersurvivor, #breastcancerwarrior, and so on to attract more attention.
All these promotional strategies empower cancer fighters by letting them know they are not alone in this fight against cancer. Moreover, these creative ideas can help any organization run a smooth breast cancer awareness campaign and gain more followers in no time!
